TOYOTA SA Awards First Female Top Dealer

Monday, 11th March 2013

IMPERIAL Toyota Kempton Park was awarded the coveted Toyota Dealer of the Year award at the gala event held at the Cape Town International Convention Centre. The award was accepted by Desiree Wiseman, the first female Dealer Principal to win this award.

The IMPERIAL Toyota Kempton Park dealership has been operating from their new site for two years. Desiree Wiseman is an impressive leader as she is intimately involved in all areas of the business yet still allows her management team to lead their own departments.

Dr Johan van Zyl, President and CEO of Toyota South Africa Motors commended IMPERIAL Toyota on their achievement.

“Their performance is proof that strong leadership and the right people make all the difference. Staying true to the Toyota values of respect for others and continuous improvement ensures that the staff treats each other and their customers well and that ultimately leaves customers with a smile each time.”

IMPERIAL Toyota Kempton Park was awarded with two more awards at the gala event namely Vice President’s Award: Vehicle Marketing and the President’s Award for the best performing dealership in the Large category. This proves that Desiree and her team are making huge strides in sales and continue to improve their performance.

“IMPERIAL is a long standing partner to Toyota and their support to Toyota through dealerships such as IMPERIAL Toyota Kempton Park and in other areas of our business, such as motor sport and vehicle rental, is truly appreciated.

“We salute Desiree as she proved that hard work, dedication and consistently motivating your staff are what gets you to the top. In an extremely competitive industry, she rose to the top to become the first female Dealer Principal to win the Dealer of the Year award,” says Dr van Zyl.

“Desiree Wiseman leads her team by example and is widely respected among her colleagues and customers for her commitment shown at all times. Her strong spirit of teamwork is tangible when one enters the dealership.”

Various awards were handed out throughout the evening including Vice President’s awards. The Hino, Lexus and Lexus Financial Services Dealer of the Year awards were also awarded at the event.

Guests at the gala evening were treated to entertainment from artists including Bianca le Grange, Letoya Mangezi, Elvis Blue, Timothy Moloi and Shaun V. The evening also celebrated an unequalled 33 years of market leadership in South Africa.


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